Best Place to Buy Diamonds

Posted on Jun 16,2014

Before the Internet, the only option for the diamond buying public is to buy their diamonds from a jeweler especially since there was no way to directly access diamond suppliers and diamond wholesalers. The Internet has made it possible for the average consumer to access a wide-selection of diamonds at better prices because diamond suppliers and wholesalers are now just a few clicks away. Wholesalers don’t just cater to jewelers these days; they also cater to the end-user, blurring the lines between what is considered wholesale and retail.

Buying Online vs Buying from a Retail Establishment

While many people still prefer buying diamonds from a jeweler, as they want to be able to physically examine the stone before making such an expensive purchase, more and more people are also choosing to purchase loose diamonds online to get better deals.

While it’s certainly easier to make a decision when you can see and touch the stone, jewelers have very high mark-ups on diamonds and other precious gems because they also have higher overhead costs so expect to pay more when you purchase from a chain store. Most jewelers also have a limited selection of diamonds so if you’re looking for something very specific that’s not too commonly stocked in jewelry stores (i.e. fancy shape diamonds), you might have to place a special order from your local jewelry store and have to pay extra for it.

Buying diamonds online will not only give you access to thousands of options but you’ll also be able to compare prices faster and easier as you can access everything from the comfort of your own home. While you have to exhibit some extra precautionary measures when buying a diamond online, as long as you purchase from a reputable seller, you’ll definitely find a better deal.

So Where is the Best Place to Buy Diamonds?

If you’re looking for a wide selection and good prices, you’ll definitely find what you are looking for online. The best place to a buy a diamond is from a buyer who has low overhead costs as they can pass on the savings to the consumer. Online diamond retailers and sellers are able to offer better prices for their diamonds because they have lower overhead costs, as they don’t have to maintain a brick and mortar establishment.

Most retail chain stores have very high profit margins so you’ll likely end up settling on a lower-grade stone to fit your budget. Buying loose diamonds online is ideal, provided that you purchase the stone from a reputable source. For good measure, never buy a stone without a GIA certificate.

If you’re buying straight from a supplier, you can just buy the diamond and take it to your local jeweler to have it set in your ideal setting. Most online retailers, however, also offer a varied selection of settings alongside thousands of diamond options so if you prefer having everything done online, there are many options available to you.

Buying from an established online diamond retailer or seller is just as safe as buying from a jeweler. Most jewelers over value their diamonds anyway so unless you know how to value diamonds, it can be difficult to tell slight differences in color, clarity, and cut quality even if you physically examine the stone.

Additional Tips for Buying Online

Aside from making sure that you purchase your diamond from a reputable seller and that it comes with a GIA certificate, you should also review their after-sales policy just in case you want to return the stone or you are delivered the wrong piece. Mishaps happen even when you buy from a physical location so it’s best that you know the seller’s policy before making a purchase so you’ll know what to do just in case you have to return your diamond.

While buying something as precious and expensive as a diamond online can be nerve-racking at first, you’ll find that the experience is relatively smooth and hassle-free with most reputable online sellers.

Posted in  Buying a Diamond, Diamond Engagement Rings |   Tagged